Appealing to a Growing Audience of Home Improvement ‘DIYers,’ the New Family Handyman Insider Program Includes Exclusive Access to Custom Content, Downloadable Project Plans, and Online Classes at Family Handyman’s DIY University
NEW YORK, April 3, 2019—Trusted Media Brands, a media and direct marketing company that connects with more than 83 million unduplicated consumers across a portfolio of trusted, industry-leading brands, has launched Family Handyman Insider, a new subscription program that offers unique access to project plans, online classes, and exclusive access to the experts of Family Handyman, the #1 trusted source for DIY home-improvement content.
Family Handyman Insider is the newest addition to the brand’s growing portfolio of new digital products that includes Family Handyman’s DIY University, a website that offers curated online workshops in home repair and renovation.
Family Handyman Insider member benefits at launch include:
Downloadable Project Plans
Access to Family Handyman’s library of searchable, downloadable and printable project plans designed to take the guesswork out of the equation. Over 60 plans available at launch, with new plans added every month.
A DIY University Quick Class Subscription
24/7 access to the complete library of DIY University quick classes including two new projects a month.
Access to DIY experts through the “Insider Inbox”
Submit questions and share your projects through the “Insider Inbox” to be featured in the members-only newsletter and blog.
A Monthly Insider Newsletter
Filled with tips, trends and inspiration; projects other Insiders are working on; new project plans and additions to the DIY University Quick Class library; as well as an exclusive look at what goes on behind the scenes at Family Handyman.
A 1-year subscription to Family Handyman magazine
Articles from the experts in the stunning print magazine. Plus, digital access to read the latest issue online.
“Family Handyman Insider is a community for our most engaged ‘doers’ that will be a new revenue stream for Trusted Media Brands, building on our strong subscription business,” said Leora Schachter, Vice President of Digital Products, Trusted Media Brands. “This is an audience that is looking to go beyond inspiration and access the expert information necessary to tackle projects themselves.”
Annual membership to Family Handyman Insider costs $179/year, or quarterly payments of $49.75, with a 14-day free trial at the start of the subscription. The service will be rolling out more features and benefits to members over the course of the year.
Family Handyman Insider is powered by Fullcube, a turnkey solution for handling Insider Relationships.
For more information and to subscribe to Family Handyman Insider, please visit insider.familyhandyman.com.
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About Family Handyman
The Family Handyman is the DIYers best friend, offering a variety of print and digital resources for do-it-yourself homeowners. Our forte is accurate and complete how-to instructions for improving homes, yards and vehicles. We publish The Family Handyman magazine, the oldest and largest publication for DIYers, and a variety of newsstand publications in addition to this website. The Family Handyman is part of Trusted Media Brands, Inc. family of brands, including Taste of Home, Birds & Blooms and Reader’s Digest.
About Trusted Media Brands, Inc.
Trusted Media Brands, Inc. comprises a network of engaged, active readers who genuinely connect with its blend of uplifting and expertly-curated family, food, health, home improvement, finance and humor content digitally, via magazines and books, social media, and events and experiences. Founded in 1922 by DeWitt Wallace as Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands is headquartered in New York City. For more information, visit www.trustedmediabrands.com.