About Us

Over the last seven years, Ana Araujo, Cindi Bisson and Scott Pfeiffer have set out to bring television-style crafting to the Internet. No flip cams here, just High Definition production using state-of-the-art cameras, professional lighting and award-winning editing. WCK airs a new episode every week that is available for viewing 24-hours-a-day, seven-days-a-week. Our viewership is truly worldwide and not limited to specific broadcast areas, time zones, or availability restrictions. In addition to our website, the episodes are available on WCK’s YouTube Channel and can be embedded on your website.

 The Crew:

AAna Araujona Araujo – As a 20-year veteran of the craft industry, Ana Araujo is a well-established craft instructor and guest/host. Ana’s never ending creativity, attention to detail, humor & “girl next door” appeal is what continues to warm the hearts of students, readers and viewers everywhere. Ana’s designs have been featured in numerous publications, on a number of television shows, including The Carol Duval Show and The Rosie O’Donnell Show. She has two new books with Fox Chapel Publishing- Design Originals: Felt From The Heart, and Sew Fun For Girls & Dolls. She is also the author of Fun N’ Easy Fleece. Ana is a regular designer contributor to Stitch It Today magazine. She’s hosting her series, Mama Knows Best, on www.WhenCreativityKnocks.net. Ana is the Designer/Co-Host and Executive Producer of When Creativity Knocks.

Cindi BissonCindi McGee – Cindi has been working in the craft industry for 15 years as a mixed-media artist.  She is multi-published via web TV, websites, books and magazines, and enjoys experimenting with many types of mixed-media to create home decor, jewelry, wearable fashion, textured/dimensional projects and paper crafts.  Her motto is “Dare to be Different.” Her style is diverse, and she is always seeking new opportunities to share her creative abilities and work with new products in unique ways. Cindi’s projects are featured in Cindi’s Simple Solutions and in her series Behind These Eyes on WhenCreativityKnocks.net and at fatcatcreations.blogspot.com.  Cindi is the Designer/Co-Host, Associate Producer and Product Review Manager for When Creativity Knocks.

Scott_FlorenceScott Pfeiffer – Scott is a media professional with over thirty years of experience in video production, graphic design and marketing. Scott has created television and radio commercials, corporate and promotional videos, and print advertising and collateral materials. As the marketing services manager for a large European musical instrument company, Scott travelled to trade shows and distributors in Europe and Asia, and ran a 60+ trade and educational show program. He was awarded an Emmy  in 1986 for his editing of a documentary that ran on the FOX owned television stations. Scott is the producer, director, shooter and webmaster of When Creativity Knocks.